The Simpsons Slot Machine App

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  • A fun and interactive new slot from WMS based on the famous TV series, The Simpsons
  • Housed in the Gamescape cabinet, players can use their hands to play the bonuses
  • Lots of rewards and big payouts available through different features, with all your favourite characters from the show

The Simpsons is one of the best known and widely loved TV series across the Globe. With its brilliant humour, and characters we can all relate to, The Simpsons has grown to become a household name that is instantly recognizable. Is it any wonder then that SG Gaming, and the subsidiary WMS have created a fantastic slot from this hit TV series?

Originally showcased at the Global Gaming Expo back in 2016, The Simpsons slot has since become hugely popular and there are plenty of reasons for this. Firstly let's start with the housing unit, the Gamescape cabinet, featuring three gorgeous HD displays including a huge 40 inch screen at the top, an extra wide display panel and an interactive 10.4 inch tablet at the bottom with multitouch support for players to interactive with. It's fair to say that even the stunning display used for Willy Wonka Dream Factory slot isn't at this high a standard. At the very top is an eye-catching, rather elegant display of some of the most well-known Simpsons characters which feature in the slot itself, and to top it all off the machine features motion detectors to add a truly immersive experience and make the bonuses a lot more fun. In all, the Gamescape cabinet really brings players into the Simpsons world and truly stands out from the crowd, so you'll know exactly where to find it at the casino.

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The Simpsons Slot Bonuses and Features

Going into more detail about the game itself, The Simpsons slot features a 5×5 layout, which is slightly unusual, with wins triggered from left to right. The idea is to obtain a winning combination using symbols that, of course, feature our favourite characters from the show. Here I have ranked them in ascending order based on their value:

Doubledown casino slot freebies

  • Duff Beer, Santa's Little Helper, Snowball II, Blinky (Three-eyed Fish) and Milkshake (lowest value)
  • Chief Wiggam, Krusty the Clown, Moe Sizlack and Apu
  • Homer Simpson
  • The Simpsons Logo (most valuable)

The Simpsons Logo is wild for all symbols apart from Homer Jackpot and The Doughnut symbols. The Homer Jackpot symbol is wild for the Homer symbol, and only appears on line 2. Five of these at max bet awards the Top Jackpot.

The Mystery Symbol Feature: Before the reel spin begins, The Mystery Symbol Feature is activated and each of the four corner reels contains a number of positions which are randomly replaced with symbols excluding Homer Jackpot. Each of the remaining reels contains positions which are replaced with all symbols that appear in the base game apart from Homer Jackpot, The Doughnut and The Simpsons Logo.

Cloning Feature: During the base game, if a spin doesn't contain 4 matching Respin Feature or Donut Wheel Bonus trigger symbols on the 4 corner reels, the Cloning Feature may be triggered. During this, before the reel spin initiates, any column may switch to an alternate set of reels, excluding the 4 corner reels. For each column that switches, all positions on that column apart from the 4 corner reels will stop at the same symbol. If the position on line 2 stops at Homer Jackpot, all other positions in that column apart from the 4 corner reels will also stop at Homer Jackpot.

Respin Feature: If 5 Homer Jackpots do not appear on line 2, 4 matching Homer, Apu, Moe, Krusty or Chief Wiggam symbols on the 4 corner reels will trigger the respin feature, moving the game to the associated character's location of the triggering symbol. Note that The Simpsons Logo does not count towards this feature. A single respin is awarded. Any Simpsons Logo symbols transform into the respin character symbol, while Homer Jackpot transforms into Homer if he is the respin character symbol. These are held for the duration of the feature. If the up arrow appears on the screen, pays are increased and the arrow transforms into the respin character symbol, with up to 4 of these being available. If an additional respin character symbol appears, another respin is awarded. All respin scatter pays are multiplied by the bet multiplier. Below is a table of the respin scatter pays:

If 5 Homer Jackpots do not appear on line 2 during any wagered spin that doesn't trigger the Respin Feature or Donut Wheel Bonus, then the following features with the associated locations may be triggered:

Homer's Monorail Madness – Springfield Nuclear Power Plant

Each monorail car displays a credit prize of between 5x and 1000x the bet multiplier. A win window, 1-7 cars wide and 3 cars tall will appear over part of the monorail. After it stops, all credit prizes within the window are awarded.

Apu's Scrat-cha-pa-looza – Kwik-E-Mart

With the provided ticket, reveal all 6 sections to find 1-3 pairs of matching symbols before the reels stop spinning. For each pair you reveal, each of that symbol on the screen is replaced with the Wild symbol, or Double Wild when high roller bets are active. If a pair of Homer symbols are revealed, both Homer and Homer Jackpot will be replaced. One or more Double Wild doubles the pay line when involved in a winning combination.

The Simpsons Slot Machine App

Moe's Pranks a Lot – Moe's

The Simpsons Slot Machine App

Again before the reels stop spinning, choose 1 of the 4 names presented to reveal a random multiplier, which will be applied to all wins. This is between 2-50x for non-high roller bets, and 5-100x for high roller bets.

Krusty's It's Cobblering Time – Krustylu Studios

Fire the pies at Krusty before the reels stop spinning, with 3-25 pies landing on random reel positions, placing a Wild symbol when non-high roller bets are active, or Double Wild symbols when high roller bets are active. These are wild for The Simpsons logo. One or more Double Wild doubles the pay line if involved in a winning combination. Pies cannot land on either of these two symbols.

Wiggum-a-rol – Lard Lad Donuts

This feature can only be triggered if at least 3 Chief Wiggum symbols appear on the screen and is chosen for at least one of the replacements in the Mystery Symbol Feature. The Wiggum Card symbol is placed over each Chief Wiggum symbol. Choose one to obtain an award which differs for high and non-high rollers bets.

Donut Wheel Bonus: This is one of the more exciting bonuses in the game, and is triggered by four Doughnut symbols on the four corner reels. Catch between 7-26 doughnut sprinkles as they fall with your hands using the motion sensors; if none are attempted to be caught the game will automatically collect them for you. The colour of the sprinkles presents different rewards:

  • Blue Sprinkles: Each blue sprinkle awards an additional free spin, with a maximum of 5 to be collected.
  • Red Sprinkles: These award a Wild that locks into a random reel position at the start of the free spins and remains locked for the entire bonus. Up to 10 can be collected.
  • Green Sprinkles: Up to 9 of these can be collected, each increasing the multiplier by 1 during the free spins.
  • White Sprinkles: These award a mystery symbol that locks into a random reel position at the start of the free spins and remains locked for the remainder of the bonus. Between 5 and 15 of these can be collected.

After the sprinkles stop falling, the number of free spins appears on the doughnut (between 3 and 15). Homer then bites a number to award the free spins. A different set of reels is used for this bonus, with the winning combinations identical apart from Homer Jackpot and The Doughnut symbol do not appear, and the respin feature and location features are unavailable.

Homer simpson slot machine

Conclusion

The Simpson's Slot is easily one of the most, if not the most, interactive and entertaining slots there is. The motion sensors add a brilliant new element to the game making it significantly more fun, and that's very fitting for a slot which is based on The Simpsons. The bonuses are plentiful with various rewards available, and if played right The Simpsons slot can bring in significant profits. It's definitely one of our favourite slots out there, and definitely worth trying out.

Have you seen slot machines featuring Spiderman? Or the ones based on the Monopoly board game? Or the slots that have pictures of Lara Croft from the Tomb Raidervideo game? Most gaming operators will appreciate that all of these images have a strong brand presence, and that it is one of the main reasons for themed games. However, a more basic marketing tactic is being used here – the psychology of familiarity. This is used throughout the gaming industry but is most common on slot machines, online games, and scratchcards. For instance, Camelot's scratchcards in the UK have featured film tie-ins (e.g., James Bond, Pirates of the Caribbean, Star Wars), and popular games (e.g., Connect Four).

But this wasn't always the case. Back in the late 1980s I did some research on the names that gaming designers and operators gave their slot machines. One of the more interesting findings I reported in one of my academic papers was that over 50% of all machine names that I came across in amusement arcades had some reference to money on them (such as ‘Cashpoint', ‘Cashline', ‘Action Bank', Piggy Bank', ‘Money Belt' etc.). Psychologically, all of these machine names gave the impression that this was where a player could get money from – not where they would lose it! Other categories of machine names included those with some reference to skill on them (‘Fruitskill', ‘Skillchance') suggesting that machine playing was a skillful activity and that gamblers could perhaps beat the machine. Other machines had what I called 'acoustically attractive' names (Nifty Fifty, Naughty But Nice) or puns (Reel Fun, Reel Money). Since making these observations, I have always been interested in the subtle techniques that the gaming industry uses in getting the punter to play on their products. The psychology of gambling – or rather the psychology of gambling marketing – has come a long way in the last decade.

As I've already said, one of the techniques that the gaming industry uses (whether they realise it or not) is the psychology of familiarity. Gaming operators and marketers have realised that one weapon in their marketing armory is to design products which appear familiar before a player has ever even played on them – something that can partly be achieved through the name or theme of the slot machine. The examples I gave above showed that the names of slot machines appear to be important in impression formation. It is highly unlikely that the names of slot machines have any influence on gambling behaviour per se. However, when tied in with recent research on the psychology of familiarity, the names of machines do seem to be critically important – particularly in terms of gambling acquisition (that is, getting people to gamble in the first place).

Nowadays, slot machines are often named after a famous person (the Elvis Presley machines appear very popular in one of my local casinos), place, event, video game, board game, television show or film. Not only is this something that is familiar to the gambler but may also be something that the potential gamblers might like or affiliate themselves with (such as James Bond). This is different from a simple naming effect in that the machine's theme may encompass the whole play of the machine, including its features, the sound effects (e.g., the theme tune to popular television programmes like Coronation Street or Eastenders), and light/colour effects. By using well-known and common themes, gamblers may be more likely to spend time and money playing them.

Some of the most popular UK slot machines are those that feature The Simpsons. There are many possible reasons why a gambler might be more likely to play on a Simpsons' machine. The Simpsons have mass appeal and popularity across all ages and across gender. The machines are celebrity-endorsed and players may place trust in a ‘quality' brand like The Simpsons. Gamblers may also hope that knowledge of the characters will help in the playing of the game. On a basic level, it might simply be that the game play of The Simpsons is more exciting, and that the sound effects and features are novel, cute and/or more humorous than other machines. There are many cases similar to this one where it could be speculated that the slot machine becomes so much more inducing because it represents something that is familiar and/or special to the gambler.

Familiarity is a very important psychological aspect of why themed slot machines have been more prominent over the last decade. Familiar themes have the capacity to induce a ‘psycho-structural interaction' between the gambler and the gambling activity. This is where the gambler's own psychology interacts with the machine's structural characteristics and produces different consequences for each person depending upon what the feature means to them personally. If the themes are increasingly familiar, a gambler might be more likely to persevere with the complexities of a machine. Gamblers may find it more enjoyable because they can easily interact with recognizable images they experience. Therefore, the use of familiar themes may have a very persuasive effect, leading to an increase in the number of people using them, and the money they spend. Whilst there are many other aspects that influence an individual's decision to gamble, the possible persuasive nature of the themes should not be underestimated.

Simpsons Slot Machine Finder

As you may have already gathered, there is a strong overlap between the psychology of familiarity, branding, and the psychology of persuasion. In very simple terms, a gambler must be exposed to the product and be aware of its presence before they can even make the decision to gamble. This is relatively easy to achieve given the ubiquity of slot machines and the fact that current machines will use any number of techniques to grab a potential player's attention. These include television or film theme tunes, bright flashing lights, and/or pictures or voices of celebrities. Once a gambler's attention has been gained, the product must be likeable and familiar enough for them to think about gambling and wanting to interact with the machine further. Immediately familiar images and sounds are likely to lead to a much quicker decision to gamble. All which goes to show – the gaming industry knows what it is doing!

Dr. Mark Griffiths, Professor of Gambling Studies, International Gaming Research Unit, Nottingham Trent University, Nottingham, UK

Further reading

Griffiths, M.D. (1993). Fruit machine gambling: The importance of structural characteristics. Journal of Gambling Studies, 9, 101-120.

Griffiths, M.D. (2007). Brand psychology: Social acceptability and familiarity that breeds trust and loyalty.Casino and Gaming International, 3(3), 69-72.

Griffiths, M.D. & Dunbar, D. (1997). The role of familiarity in fruit machine gambling. Society for the Study of Gambling Newsletter, 29, 15-20.

The Simpsons Slot Machine Apps

Griffiths, M.D. & Parke, J. (2003). The environmental psychology of gambling. In G. Reith (Ed.), Gambling: Who wins? Who Loses? (pp. 277-292).New York: Prometheus Books.

Time machine simpsons

King, D.L., Delfabbro, P.H. & Griffiths, M.D. (2010). Video game structural characteristics: A new psychological taxonomy. International Journal of Mental Health and Addiction, 8, 90-106.

Parke, J. & Griffiths, M.D. (2006). The psychology of the fruit machine: The role of structural characteristics (revisited). International Journal of Mental Health and Addiction, 4, 151-179.

Homer Simpson Slot Machine

Parke, J. & Griffiths, M.D. (2007). The role of structural characteristics in gambling. In G. Smith, D. Hodgins & R. Williams (Eds.), Research and Measurement Issues in Gambling Studies (pp.211-243). New York: Elsevier.

Time Machine Simpsons

Time machine simpsons

  • Duff Beer, Santa's Little Helper, Snowball II, Blinky (Three-eyed Fish) and Milkshake (lowest value)
  • Chief Wiggam, Krusty the Clown, Moe Sizlack and Apu
  • Homer Simpson
  • The Simpsons Logo (most valuable)

The Simpsons Logo is wild for all symbols apart from Homer Jackpot and The Doughnut symbols. The Homer Jackpot symbol is wild for the Homer symbol, and only appears on line 2. Five of these at max bet awards the Top Jackpot.

The Mystery Symbol Feature: Before the reel spin begins, The Mystery Symbol Feature is activated and each of the four corner reels contains a number of positions which are randomly replaced with symbols excluding Homer Jackpot. Each of the remaining reels contains positions which are replaced with all symbols that appear in the base game apart from Homer Jackpot, The Doughnut and The Simpsons Logo.

Cloning Feature: During the base game, if a spin doesn't contain 4 matching Respin Feature or Donut Wheel Bonus trigger symbols on the 4 corner reels, the Cloning Feature may be triggered. During this, before the reel spin initiates, any column may switch to an alternate set of reels, excluding the 4 corner reels. For each column that switches, all positions on that column apart from the 4 corner reels will stop at the same symbol. If the position on line 2 stops at Homer Jackpot, all other positions in that column apart from the 4 corner reels will also stop at Homer Jackpot.

Respin Feature: If 5 Homer Jackpots do not appear on line 2, 4 matching Homer, Apu, Moe, Krusty or Chief Wiggam symbols on the 4 corner reels will trigger the respin feature, moving the game to the associated character's location of the triggering symbol. Note that The Simpsons Logo does not count towards this feature. A single respin is awarded. Any Simpsons Logo symbols transform into the respin character symbol, while Homer Jackpot transforms into Homer if he is the respin character symbol. These are held for the duration of the feature. If the up arrow appears on the screen, pays are increased and the arrow transforms into the respin character symbol, with up to 4 of these being available. If an additional respin character symbol appears, another respin is awarded. All respin scatter pays are multiplied by the bet multiplier. Below is a table of the respin scatter pays:

If 5 Homer Jackpots do not appear on line 2 during any wagered spin that doesn't trigger the Respin Feature or Donut Wheel Bonus, then the following features with the associated locations may be triggered:

Homer's Monorail Madness – Springfield Nuclear Power Plant

Each monorail car displays a credit prize of between 5x and 1000x the bet multiplier. A win window, 1-7 cars wide and 3 cars tall will appear over part of the monorail. After it stops, all credit prizes within the window are awarded.

Apu's Scrat-cha-pa-looza – Kwik-E-Mart

With the provided ticket, reveal all 6 sections to find 1-3 pairs of matching symbols before the reels stop spinning. For each pair you reveal, each of that symbol on the screen is replaced with the Wild symbol, or Double Wild when high roller bets are active. If a pair of Homer symbols are revealed, both Homer and Homer Jackpot will be replaced. One or more Double Wild doubles the pay line when involved in a winning combination.

Moe's Pranks a Lot – Moe's

Again before the reels stop spinning, choose 1 of the 4 names presented to reveal a random multiplier, which will be applied to all wins. This is between 2-50x for non-high roller bets, and 5-100x for high roller bets.

Krusty's It's Cobblering Time – Krustylu Studios

Fire the pies at Krusty before the reels stop spinning, with 3-25 pies landing on random reel positions, placing a Wild symbol when non-high roller bets are active, or Double Wild symbols when high roller bets are active. These are wild for The Simpsons logo. One or more Double Wild doubles the pay line if involved in a winning combination. Pies cannot land on either of these two symbols.

Wiggum-a-rol – Lard Lad Donuts

This feature can only be triggered if at least 3 Chief Wiggum symbols appear on the screen and is chosen for at least one of the replacements in the Mystery Symbol Feature. The Wiggum Card symbol is placed over each Chief Wiggum symbol. Choose one to obtain an award which differs for high and non-high rollers bets.

Donut Wheel Bonus: This is one of the more exciting bonuses in the game, and is triggered by four Doughnut symbols on the four corner reels. Catch between 7-26 doughnut sprinkles as they fall with your hands using the motion sensors; if none are attempted to be caught the game will automatically collect them for you. The colour of the sprinkles presents different rewards:

  • Blue Sprinkles: Each blue sprinkle awards an additional free spin, with a maximum of 5 to be collected.
  • Red Sprinkles: These award a Wild that locks into a random reel position at the start of the free spins and remains locked for the entire bonus. Up to 10 can be collected.
  • Green Sprinkles: Up to 9 of these can be collected, each increasing the multiplier by 1 during the free spins.
  • White Sprinkles: These award a mystery symbol that locks into a random reel position at the start of the free spins and remains locked for the remainder of the bonus. Between 5 and 15 of these can be collected.

After the sprinkles stop falling, the number of free spins appears on the doughnut (between 3 and 15). Homer then bites a number to award the free spins. A different set of reels is used for this bonus, with the winning combinations identical apart from Homer Jackpot and The Doughnut symbol do not appear, and the respin feature and location features are unavailable.

Conclusion

The Simpson's Slot is easily one of the most, if not the most, interactive and entertaining slots there is. The motion sensors add a brilliant new element to the game making it significantly more fun, and that's very fitting for a slot which is based on The Simpsons. The bonuses are plentiful with various rewards available, and if played right The Simpsons slot can bring in significant profits. It's definitely one of our favourite slots out there, and definitely worth trying out.

Have you seen slot machines featuring Spiderman? Or the ones based on the Monopoly board game? Or the slots that have pictures of Lara Croft from the Tomb Raidervideo game? Most gaming operators will appreciate that all of these images have a strong brand presence, and that it is one of the main reasons for themed games. However, a more basic marketing tactic is being used here – the psychology of familiarity. This is used throughout the gaming industry but is most common on slot machines, online games, and scratchcards. For instance, Camelot's scratchcards in the UK have featured film tie-ins (e.g., James Bond, Pirates of the Caribbean, Star Wars), and popular games (e.g., Connect Four).

But this wasn't always the case. Back in the late 1980s I did some research on the names that gaming designers and operators gave their slot machines. One of the more interesting findings I reported in one of my academic papers was that over 50% of all machine names that I came across in amusement arcades had some reference to money on them (such as ‘Cashpoint', ‘Cashline', ‘Action Bank', Piggy Bank', ‘Money Belt' etc.). Psychologically, all of these machine names gave the impression that this was where a player could get money from – not where they would lose it! Other categories of machine names included those with some reference to skill on them (‘Fruitskill', ‘Skillchance') suggesting that machine playing was a skillful activity and that gamblers could perhaps beat the machine. Other machines had what I called 'acoustically attractive' names (Nifty Fifty, Naughty But Nice) or puns (Reel Fun, Reel Money). Since making these observations, I have always been interested in the subtle techniques that the gaming industry uses in getting the punter to play on their products. The psychology of gambling – or rather the psychology of gambling marketing – has come a long way in the last decade.

As I've already said, one of the techniques that the gaming industry uses (whether they realise it or not) is the psychology of familiarity. Gaming operators and marketers have realised that one weapon in their marketing armory is to design products which appear familiar before a player has ever even played on them – something that can partly be achieved through the name or theme of the slot machine. The examples I gave above showed that the names of slot machines appear to be important in impression formation. It is highly unlikely that the names of slot machines have any influence on gambling behaviour per se. However, when tied in with recent research on the psychology of familiarity, the names of machines do seem to be critically important – particularly in terms of gambling acquisition (that is, getting people to gamble in the first place).

Nowadays, slot machines are often named after a famous person (the Elvis Presley machines appear very popular in one of my local casinos), place, event, video game, board game, television show or film. Not only is this something that is familiar to the gambler but may also be something that the potential gamblers might like or affiliate themselves with (such as James Bond). This is different from a simple naming effect in that the machine's theme may encompass the whole play of the machine, including its features, the sound effects (e.g., the theme tune to popular television programmes like Coronation Street or Eastenders), and light/colour effects. By using well-known and common themes, gamblers may be more likely to spend time and money playing them.

Some of the most popular UK slot machines are those that feature The Simpsons. There are many possible reasons why a gambler might be more likely to play on a Simpsons' machine. The Simpsons have mass appeal and popularity across all ages and across gender. The machines are celebrity-endorsed and players may place trust in a ‘quality' brand like The Simpsons. Gamblers may also hope that knowledge of the characters will help in the playing of the game. On a basic level, it might simply be that the game play of The Simpsons is more exciting, and that the sound effects and features are novel, cute and/or more humorous than other machines. There are many cases similar to this one where it could be speculated that the slot machine becomes so much more inducing because it represents something that is familiar and/or special to the gambler.

Familiarity is a very important psychological aspect of why themed slot machines have been more prominent over the last decade. Familiar themes have the capacity to induce a ‘psycho-structural interaction' between the gambler and the gambling activity. This is where the gambler's own psychology interacts with the machine's structural characteristics and produces different consequences for each person depending upon what the feature means to them personally. If the themes are increasingly familiar, a gambler might be more likely to persevere with the complexities of a machine. Gamblers may find it more enjoyable because they can easily interact with recognizable images they experience. Therefore, the use of familiar themes may have a very persuasive effect, leading to an increase in the number of people using them, and the money they spend. Whilst there are many other aspects that influence an individual's decision to gamble, the possible persuasive nature of the themes should not be underestimated.

Simpsons Slot Machine Finder

As you may have already gathered, there is a strong overlap between the psychology of familiarity, branding, and the psychology of persuasion. In very simple terms, a gambler must be exposed to the product and be aware of its presence before they can even make the decision to gamble. This is relatively easy to achieve given the ubiquity of slot machines and the fact that current machines will use any number of techniques to grab a potential player's attention. These include television or film theme tunes, bright flashing lights, and/or pictures or voices of celebrities. Once a gambler's attention has been gained, the product must be likeable and familiar enough for them to think about gambling and wanting to interact with the machine further. Immediately familiar images and sounds are likely to lead to a much quicker decision to gamble. All which goes to show – the gaming industry knows what it is doing!

Dr. Mark Griffiths, Professor of Gambling Studies, International Gaming Research Unit, Nottingham Trent University, Nottingham, UK

Further reading

Griffiths, M.D. (1993). Fruit machine gambling: The importance of structural characteristics. Journal of Gambling Studies, 9, 101-120.

Griffiths, M.D. (2007). Brand psychology: Social acceptability and familiarity that breeds trust and loyalty.Casino and Gaming International, 3(3), 69-72.

Griffiths, M.D. & Dunbar, D. (1997). The role of familiarity in fruit machine gambling. Society for the Study of Gambling Newsletter, 29, 15-20.

The Simpsons Slot Machine Apps

Griffiths, M.D. & Parke, J. (2003). The environmental psychology of gambling. In G. Reith (Ed.), Gambling: Who wins? Who Loses? (pp. 277-292).New York: Prometheus Books.

King, D.L., Delfabbro, P.H. & Griffiths, M.D. (2010). Video game structural characteristics: A new psychological taxonomy. International Journal of Mental Health and Addiction, 8, 90-106.

Parke, J. & Griffiths, M.D. (2006). The psychology of the fruit machine: The role of structural characteristics (revisited). International Journal of Mental Health and Addiction, 4, 151-179.

Homer Simpson Slot Machine

Parke, J. & Griffiths, M.D. (2007). The role of structural characteristics in gambling. In G. Smith, D. Hodgins & R. Williams (Eds.), Research and Measurement Issues in Gambling Studies (pp.211-243). New York: Elsevier.

Time Machine Simpsons

Wood, R.T.A., Griffiths, M.D., Chappell, D. & Davies, M.N.O. (2004). The structural characteristics of video games: A psycho-structural analysis. CyberPsychology and Behavior, 7, 1-10.





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